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About This Guide

Introduction

As you know, competition in the solar industry in Australia is fierce. With around 4,000 solar installers in Australia it is more important than ever to put your best foot forward when responding to tenders and approaching customers.

The solar industry is moving fast. New opportunities are appearing every day with council grants, solar farms, and increasing uptake of solar in the residential market. In 20187 so far, there has been over 100,000 solar installations totalling 1 gigawatt (GW) of new solar power being generated. Moreover, the industry is expected to grow over the next five years, industry revenue is forecast to grow at an annualised 3.8% over the five years through 2022-23, to $1.4 billion (IBIS World, 2017).

Everyday Australians are looking to solar to offset rising electricity prices – which are set to increase continuously in the foreseeable future, and businesses and councils are looking to curb their emissions.

At carbonTRACK, we partner with businesses like yours’ because we believe that together we can achieve more – help more people, make more renewable energy, and (of course) create more value.

This guide will take you through three ways of selling smart solar, so that you can leverage our technology to add value to your solar businesses:

  • Understand your customers (we mean REALLY understand them)
  • Outsmart your competitors
  • Build your reputation

We’ve put this guide together to help you leverage these opportunities, grow your solar business even more, and delight your customers.

What is Smart Solar?

Before we jump into the nitty gritty, we’ll explain what we at carbonTRACK consider to be ‘Smart Solar’.

A PV solar system becomes ‘smart’ when its owner can see its energy generation, consumption and export, and control their home’s energy consumption in order to maximise the use of solar energy generated. Smart solar is about monitoring and energy consumption patterns and habits - seeing where energy is used, controlling how and when energy is used, and knowing how much energy is saved.

Smart solar should be able to:

  • Monitor solar energy production and performance from anywhere with internet or mobile phone connectivity
  • Control devices in your home to optimise the value of the solar energy produced
  • See insights into your energy production and consumption that allows you to both decrease your overall energy consumption and maximise the value of your solar investment.

We’ll go into more detail about smart solar throughout this guide, but that should be enough information to get you started!

In the next chapter, we’ll run through understanding your customers.

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